Privacy policy
This page describes what data this website collects, why it is collected, how long it is kept and how to have it removed. It is written to be read rather than survived. If anything here is unclear, the privacy address on the contact page reaches the one person responsible for it.
1. Who is responsible
This site is operated as an independent publication by Smith Jones, whose editorial role is described on the author page. The operator is the data controller for personal data processed through this domain. Data protection enquiries go to [email protected].
This site is an informational resource about advertising platforms. It is not an advertising network and does not operate any of the platforms it covers, so it never holds your advertiser account credentials, campaign data, balances or payment details. Processing here is governed by the UK GDPR and the Data Protection Act 2018, and for visitors in the European Economic Area by the EU GDPR.
2. What is collected
Data you send deliberately. If you email an address listed on this site, the message contains whatever you put in it: your email address, your name if you sign it, and the content of your enquiry. Nothing else is requested. This site never asks for payment details, government identification, advertiser account logins or documents, and you should never send them.
Data collected automatically. Ordinary web server logs record the IP address making a request, the browser user agent string, the operating system and device type, the pages requested and the time of each request, the referring URL, and the language your browser advertises. These exist to keep the site online, diagnose faults, mitigate automated abuse and understand which pages get read.
Cookies. A small number of cookies are set, each named and explained individually, with its provider and lifetime, on the cookie policy page.
3. Why it is processed
Server logs are processed to operate and secure the site, including blocking abusive traffic. Aggregate analytics are processed to see which comparison pages are actually read, which informs what gets updated first. Email is processed to answer you, and to keep a record of corrections so a claim can be traced back to whoever reported it. Legal obligations are complied with where they apply.
No personal profile is built about you, no data is sold, and nothing collected here is passed to the advertising platforms compared on this site. If you follow a commercial link, the destination platform sets its own tracking and applies its own privacy terms, which are its responsibility rather than this site's. The mechanics of those links are on the affiliate disclosure page.
4. Legal bases
Under the UK GDPR and the EU GDPR: consent under Article 6(1)(a) for any cookie that is not strictly necessary, which you give or withhold at the consent prompt and can change at any time. Legitimate interests under Article 6(1)(f) for server logs, security and aggregate analytics, the interest being the operation and improvement of a publication that would otherwise be flying blind. Legal obligation under Article 6(1)(c) where retention is required by law.
Withdrawing consent is possible at any time and does not affect the lawfulness of processing carried out beforehand.
5. Who else touches the data
Hosting and content delivery providers process server logs on the operator's instructions in order to serve pages and filter automated abuse. Google Analytics 4 (Google LLC) processes aggregate usage data under property G-KDRGSGGX19. Email is handled by a mail provider. Each acts as a processor under contract and none is permitted to use the data for its own purposes.
Some of these providers operate outside the United Kingdom and the European Economic Area, including in the United States. Transfers rely on the standard contractual clauses and equivalent safeguards published by those providers. You can request details of the safeguards applying to a specific processor through the privacy address.
6. How long it is kept
Server logs are retained for 90 days and then deleted, which is long enough to investigate an incident and short enough to limit exposure. Email correspondence is retained for 12 months from the last message in a thread, except where a correction record needs to be kept alongside a published change. Cookie lifetimes vary by cookie and are listed individually on the cookie policy page. Aggregate analytics that cannot identify an individual may be retained indefinitely.
7. Your rights
Access. You may ask what personal data is held about you and receive a copy.
Correction. If data held about you is inaccurate or incomplete, you may require it to be corrected.
Deletion. You may require deletion where there is no remaining lawful basis for keeping it. In practice, for this site, that usually means deleting an email thread.
Restriction and objection. You may ask for processing to be restricted, or object to processing carried out on the basis of legitimate interests.
Portability. Where processing rests on consent or contract and is automated, you may receive your data in a structured machine-readable format.
Withdrawal of consent. Cookie consent can be changed or withdrawn at any time without giving a reason.
Complaint. You may complain to a supervisory authority: the Information Commissioner's Office in the United Kingdom, or your national data protection authority if you are in the European Economic Area.
To exercise any of these, write to [email protected]. Receipt is acknowledged within 72 hours and requests are completed within 30 days. Identity verification may be requested first, so that data is not disclosed to the wrong person.
8. Security
All connections to this site are encrypted with TLS, which is why the address begins with https. Administrative access is protected by two-factor authentication and limited to the operator. Server and platform software is kept patched. No system is perfectly secure, and anyone claiming otherwise is selling something, but the attack surface here is small because the site stores no accounts, no payment data and no user-generated content.
9. Minors
This site is intended for people aged 18 or over and does not knowingly collect data from anyone below that age. If you believe a minor has sent personal data to an address listed here, write to the privacy address and it will be deleted. The wider age position is on the advertising standards page.
10. Changes and related documents
This policy is updated when the underlying processing changes rather than on a schedule. The current version date is shown at the top of the page, and material changes are noted in the text rather than applied silently. This policy operates alongside the terms and conditions, which govern use of the site itself. Questions go through the contact page.
The same instinct that keeps this policy specific keeps the rest of the site specific: Buy Adult Traffic carries dated figures, the routine producing them is on how I check networks, the rules constraining it are in the editorial policy, the reasoning for running it this way is on the about page, and the sitemap lists the lot.