Eleven years buying adult and dating inventory
I buy media for a living and I write this site in the gaps. Eleven years on performance networks, the last six concentrated on 18+ and dating inventory across tier-1 and tier-3 GEOs. My name is on every figure published here, my LinkedIn profile is public, and corrections come to me directly rather than to a shared editorial address. What the site is and how it pays for itself is set out on the about page.
How I ended up in adult traffic
I started on mainstream performance campaigns, which taught me the mechanics and very little about constraint. Adult inventory teaches constraint fast. There is no Google Ads to fall back on, creative moderation is slower and stricter, the fraud floor is higher, and the platforms that carry the volume are a small enough club that their individual quirks matter. What I do now sits mostly in popunder and push at scale: source-level bid management, postback architecture between networks and trackers, and creative compliance against age-restricted inventory.
What I know well
Source-level optimisation. The lever that separates a campaign that produces data from one that produces a bill is per-source reporting and per-source bidding. I spend most of my working time inside source ID reports, building whitelists, and deciding when a zone with a weak click-through rate but a strong conversion rate deserves a higher bid rather than a blacklist entry. That is why the comparison on this site leads with reporting depth rather than with headline volume.
Tracking architecture. Macros, click IDs, S2S postbacks and the specific ways they fail. I have debugged enough campaigns that reported zero conversions because a postback template dropped a parameter to have opinions about which networks document their integration properly and which leave you reading forum posts.
Format economics. Popunder, push, in-page push, native, banner and video pre-roll each fit a different funnel shape. Most wasted adult budget I have seen comes from running a format against an offer it was never going to convert, not from paying too much per thousand.
Compliance around age-restricted inventory. Since the Supreme Court decided Free Speech Coalition v. Paxton in June 2025, the map of where American adult inventory is even available has changed several times. Reading statutes and trackers directly, rather than waiting for a secondary summary, is now part of media planning rather than a legal footnote.
What I do not claim
I have not run a campaign on all six networks compared here, and the pages do not pretend otherwise. Where a figure comes from an operator's published page, it says so. Where it comes from documented user evidence on an independent review platform, it is attributed as evidence rather than presented as fact. I do not publish invented cost-per-acquisition numbers or fabricated test results to make a page feel more authoritative, because a reader can check those and the whole site collapses when one turns out to be decorative.
The consequence is a narrower site than the ones that claim to have tested everything. I think that trade is correct. The rules I hold myself to are written down on the editorial policy page precisely so they can be held against me.
My verification routine
Before a network goes into a table I open its funding page, its formats page, its help centre and its terms, and record what each one says with the date I read it. Regulatory claims go back to primary documents. Conflicting figures get published as a range rather than resolved by picking the tidier number. Every page carries the date it was last verified, and that date is real rather than a freshness signal regenerated on publish. The full sequence is on how I check networks.
Write to me
If a deposit minimum, format list or legal date on this site is out of step with the operator's own page, send the link and the correct figure to the editorial address on the contact page and I will fix it and update the verification date. If you want to argue with a conclusion rather than a fact, that is also fine, and occasionally I change my mind.
The documents behind my byline
A byline is only worth something if the machinery behind it is visible. Buy Adult Traffic is the output; the affiliate disclosure explains which links pay me and what that buys a network, which is nothing beyond the link; and the advertising standards page sets the floor that no commission moves, starting with anything involving minors. Read those three together and you can judge whether my conclusions are worth anything.
The housekeeping sits alongside them. Using the site is governed by the terms and conditions, reading it is covered by the privacy policy and the cookie policy, and if you would rather see everything at once than navigate, the sitemap lists every page I have published here.